Blog Posts

BENEFITS OF BRANDING FOR EDUCATION INSTITUTIONS.
BENEFITS OF BRANDING FOR EDUCATION INSTITUTIONS.

Blog Post, Posted on February 01, 2017
By Reeve Washburn

At Phinney Bischoff, one of our passions is partnering with colleges and universities (as well as independent primary and secondary schools) to help them build compelling brands that attract the right kind of s...

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HELPING BUILD BRANDS ON THE OTHER SIDE OF THE CASCADE CURTAIN
HELPING BUILD BRANDS ON THE OTHER SIDE OF THE CASCADE CURTAIN

Blog Post, Posted on November 21, 2016
By Audrey Na

Last month a number of us hopped on a plane and flew over the Cascade Curtain to visit our clients in beautiful Eastern Washington. While there we packed in a full day!  Like any good trip, some of our ...

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CELEBRATING 20 YEARS OF CODY
CELEBRATING 20 YEARS OF CODY

Blog Post, Posted on October 14, 2016
By Leslie Phinney

People are a core component of Phinney Bischoff. We’re fortunate to have team members who have stayed with us for decades. In Cody Rasmussen’s case it’s been two decades! When he and his wife first move...

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SERVING IS PART OF WHO WE ARE
SERVING IS PART OF WHO WE ARE

Blog Post, Posted on August 17, 2016
By Holly Keenan

Early this month, we assembled after work to support one of our favorite organizations, FareStart, for Guest Chef Night. The monthly Guest Chef events raise funds for FareStart’s adult culinary program, which h...

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PEOPLE HELPING PEOPLE AWARDS
PEOPLE HELPING PEOPLE AWARDS

Blog Post, Posted on April 28, 2016
By Reeve Washburn

Voting open until Monday May 2, 11:59pm We are proud to have partnered with our client BECU to produce their 2015 Report to Membership, a combined report highlighting the organization’s financial performance a...

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A PEOPLE-CENTERED APPROACH TO PLACEMAKING AND STORYTELLING.
A PEOPLE-CENTERED APPROACH TO PLACEMAKING AND STORYTELLING.

Blog Post, Posted on April 22, 2016
By Leslie Phinney

At Phinney Bischoff, building emotionally engaging brand experiences continues to be alive and well. What is new and different is the nature of that brand work. As the information ecosystem and the way people i...

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BRANDING: NOT JUST FOR BIG BUSINESSES
BRANDING: NOT JUST FOR BIG BUSINESSES

Blog Post, Posted on October 28, 2015
By Patti Frey Benjamin

Infusionsoft, a software company that offers an e-mail marketing and sales platform for small businesses, recently asked our Director of Brand Strategy, Patti Frey Benjamin, to speak to their audience about bra...

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A MARKETER’S MENTAL CHECKLIST FOR 2015
A MARKETER’S MENTAL CHECKLIST FOR 2015

Blog Post, Posted on October 01, 2015
By Karl Bischoff

For marketers, the preparation for the new calendar year brings renewed energy to revisit what may have fallen to the wayside in the last year, assess what’s working and what’s not, and lay the groundwork for t...

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TENSION: THE SECRET SAUCE OF BRAND BUILDING
TENSION: THE SECRET SAUCE OF BRAND BUILDING

Blog Post, Posted on April 02, 2015
By Annett Kohlmann

We recently came across a great point of view on Medium by one our peers. It really hits on the conundrum many companies face today with their marketing efforts: everything is technically correct, yet emotional...

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COMPLEXITY: THE KEY TO A MORE ENGAGING BRAND
COMPLEXITY: THE KEY TO A MORE ENGAGING BRAND

Blog Post, Posted on April 01, 2015
By Patti Frey Benjamin

Brands, like people, have personalities. And values. Not surprisingly, the most successful ones also seem to have a clear reason for being. Which is probably why those of us in the branding business spend a lot...

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BRANDING FOR PROFESSIONAL SERVICES
BRANDING FOR PROFESSIONAL SERVICES

Blog Post, Posted on March 26, 2015
By Annett Kohlmann

I recently had a debate with a very well-respected marketing consultant on the merits of branding professional services. He maintained that brands were for consumer products — not services.My reaction was obvio...

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THE IMPORTANCE OF WHOLE-CAMPUS BRANDING
THE IMPORTANCE OF WHOLE-CAMPUS BRANDING

Blog Post, Posted on February 13, 2015
By Annett Kohlmann

Phinney Bischoff recently participated in the CASE (Council for Advancement and Support of Education) District VIII conference. Universities, colleges and polytechnic institutes from the Pacific Northwest and C...

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RESEARCH HAS A ROLE IN CREATIVE DEVELOPMENT
RESEARCH HAS A ROLE IN CREATIVE DEVELOPMENT

Blog Post, Posted on January 20, 2015
By Patti Frey Benjamin

Many creatives despise the idea of testing. And for good reason. Asking a group of people to come in and judge a design or ad concept can be a recipe for disaster. How many times have we seen a great idea die b...

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THE ROLE OF BRAND IN THE NONPROFIT SECTOR
THE ROLE OF BRAND IN THE NONPROFIT SECTOR

Blog Post, Posted on January 15, 2015
By Annett Kohlmann

Bill & Melinda Gates Foundation. Woodland Park Zoo. Seattle Symphony. Three distinctly different organizations with distinctly different missions and audiences. But what they do share in common is their status ...

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DESIGN THINKING AND THE INDUSTRIAL REVOLUTION
DESIGN THINKING AND THE INDUSTRIAL REVOLUTION

Blog Post, Posted on January 06, 2015
By Audrey Na

I was in New York City to attend Gain: AIGA Design and Business Conference. It was my first time there, and it did not disappoint. From the sea of yellow cabs, fashion that will stop you in your tracks, and the...

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BUILDING ENGAGEMENT THROUGH GIVING
BUILDING ENGAGEMENT THROUGH GIVING

Blog Post, Posted on November 20, 2014
By Annett Kohlmann

Fast Company recently published a story about finding your mission to create a competitive edge. On the surface that sounds ridiculously basic. But what the article goes on to explain in greater detail is how e...

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THIS BRANDING BUSINESS…IT REALLY IS GOOD STUFF.
THIS BRANDING BUSINESS…IT REALLY IS GOOD STUFF.

Blog Post, Posted on November 20, 2014
By Patti Frey Benjamin

We recently took some time to enjoy a treasure of an event that is open to all: the Foster School of Business’s “Leaders to Legends” breakfast series. (If you haven’t yet, check it out.) This one in particular ...

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THE FUTURE LOOKS BRIGHT FOR MARKETERS IN 2015!
THE FUTURE LOOKS BRIGHT FOR MARKETERS IN 2015!

Blog Post, Posted on November 05, 2014
By Annett Kohlmann

Since 2009, marketing professionals on the client and agency side have hunkered down, devising strategies to “do more with less.”As with all economic downturns, there is always an upswing…but when do we know it...

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MAKE IT PURPLE WITH PINK POLKA DOTS
MAKE IT PURPLE WITH PINK POLKA DOTS

Blog Post, Posted on August 11, 2014
By Patti Frey Benjamin

The things you learn in a design firm.I had the great fortune to work for Leslie Phinney as a designer at what was then Phinney Design way back in the 1980s (I know I’m dating myself). This was before she met K...

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WANT HAPPY USERS? START WITH CONSIDERATE CONTENT DESIGN
WANT HAPPY USERS? START WITH CONSIDERATE CONTENT DESIGN

Blog Post, Posted on July 21, 2014
By Phinney Bischoff

Lessons on thinking like your customer from a conversation with my 4-year old. My sons had soccer camp a couple weeks ago, and I spent part of the weekend before shopping for soccer gear. For Liam, my 8-year o...

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WHERE ARE THEY NOW?
WHERE ARE THEY NOW?

Blog Post, Posted on July 08, 2014
By Phinney Bischoff

Phinney Bischoff has been in the business of helping shape brands for more than 30 years. Over the course of our history, we also had the privilege to work with some of the best people in the business. Which go...

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IS YOUR DAD “ON BRAND”?

Blog Post, Posted on June 13, 2014
By Annett Kohlmann

Al Bundy was the poster child when it came to relaxing on Father’s Day. He always said, “Chores, what chores? It’s time to enjoy my beverage of choice, kick back, and reflect on another year of being crowned “F...

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CENTER OF INNOVATION
CENTER OF INNOVATION

Blog Post, Posted on May 22, 2014
By Annett Kohlmann

We recently attended “ZINO Woman: Intentional Investment Forum” hosted by ZINO Society, a community of Angel Investors, Entrepreneurs and Connectors. They host numerous investment events on a monthly basis and ...

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THE BIG TRASH CAN IN THE SKY
THE BIG TRASH CAN IN THE SKY

Blog Post, Posted on May 01, 2014
By Cody Rasmussen

I love this business. It’s creative, exciting and challenging. The biggest down side? Good work can occasionally end up in the trash. The reasons are as varied as the creative solutions themselves. I think it’s...

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GOOGLE OUTSMARTS SEO BASICS
GOOGLE OUTSMARTS SEO BASICS

Blog Post, Posted on March 17, 2014
By Cody Rasmussen

“One hour a day, read. Read everything in the world except your business. Read junk. Very much junk. Read so that anything that interests you will stick in your memory. Just read, just read, just read… There is...

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SIX DEGREES OF SEPARATION…OR HOW GOOD WORK BEGETS GOOD WORK
SIX DEGREES OF SEPARATION…OR HOW GOOD WORK BEGETS GOOD WORK

Blog Post, Posted on March 10, 2014
By Leslie Phinney

What does Ohio-based Nationwide Children’s Hospital have to do with Seattle’s 5th Avenue Theatre? Well it’s an exercise in Six Degrees of Separation, and if this keeps up, we’ll be hanging out with Kevin Bacon ...

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THE NUMEROLOGY OF 12
THE NUMEROLOGY OF 12

Blog Post, Posted on February 21, 2014
By Phinney Bischoff

The Seahawks had a huge impact this year on the city of Seattle and the team got the national recognition it deserves. This Championship season inspired the Phinney Bischoff team to hold an internal t-shirt des...

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A DESIGNER'S JOURNEY INTO UX DESIGN
A DESIGNER'S JOURNEY INTO UX DESIGN

Blog Post, Posted on February 18, 2014
By Audrey Na

We all have those key moments in life that help shape and define our path. More specifically, the career, or what-we-want-to-do-when-we-grow-up path. I had one of those defining moments that spanned over the co...

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BECU MOTION GRAPHICS
BECU MOTION GRAPHICS

Blog Post, Posted on February 11, 2014
By Cody Rasmussen

Over our several years of working with BECU, the credit union has grown to over 725,000 members. Phinney Bischoff helped fuel its dramatic growth by bringing its retail environments to life all around Puget Sou...

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DESIGNING A BRAND TO ADVANCE BRAIN SCIENCE TODAY
DESIGNING A BRAND TO ADVANCE BRAIN SCIENCE TODAY

Blog Post, Posted on February 07, 2014
By Cody Rasmussen

Our team has been involved with the Allen Institute for Brain Science for over a decade. As they continue on their quest to uncover what makes us human, we are excited to continue our work with them as their br...

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FENCE GENIUS BRAND LAUNCH
FENCE GENIUS BRAND LAUNCH

Blog Post, Posted on February 05, 2014
By Cody Rasmussen

Signature Development is Washington-based company that has focused primarily on manufacturing pre-fab wood fence panels, which are sold as commodity items at Home Depots across the nation. They have also manufa...

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TAKING TIME TO CULTIVATE CREATIVITY
TAKING TIME TO CULTIVATE CREATIVITY

Blog Post, Posted on July 16, 2013
By Audrey Na

I’ve been thinking a lot about time lately... Definitely spurred on by my recent trip to Europe. My friend and I (who had also just come back from a European vacation) were going through Europe-withdrawal toget...

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