So long saab
It was sad to learn that Saab had reached the end of the road after 64 years in December.
After being purchased by Swedish Automotive from GM in 2010, the company finally declared bankruptcy in January.
Saab not only has had a loyal following of car enthusiasts, but also a strong, compelling brand that set it apart from other car manufacturers.
Saab was created after WWII when aircraft engineers wanted to make the best cars available. The brand continually seemed to embrace its position in the auomotive industry as being "born from jets," with aerodynamic design (think cockpit), technological advances, and innovative features that push automotive boundaries.
Saab had its heyday in the 1980s, but the level of devotion to the brand by a set of enthusiasts never went away. The quirky Saab brand inspired pride in many drivers. So much so, that in mid-January Saab fans from around the world rallied to stand up for the automaker they love dearly. Organizers created 63 events in 32 countries with the goal of standing up for Saab and saying the Swedish automaker is worth keeping. They joined each other at dealerships, mechanic shops, restaurants and other spots to show their support. The company may be bankrupt, but the brand seems to be very much still alive.
There is apparently a very slim chance that a potential buyer could rescue the company and resume building the cars. I'm sure many loyal enthusiasts will cling to the hope that this may in fact be true, but the reality is that the lights may be turning off for good. It's simply sad to see a brand that is respected and loved around the world have to say goodbye. I'm not ready to say adios to mine just yet.