Phinney Bischoff /

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THE COMPANY WE KEEP: WHY IT MATTERS FOR BRANDS

Being choosey about business partners led to bottom line success for Brooks Running. Remember when you were in high school and your parents used to tell you to stay away from certain kids because of how they negatively influenced you? And then to...

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RECONCILING PROCESS AND INTUITION

Until just recently, I had never really thought about the difference between having expertise in something vs. having experience in something. I could've easily interchanged the two "ideas" in a sentence without much thought. For example, I probably...

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DESIGNING A BRAND TO ADVANCE BRAIN SCIENCE TODAY

Our team has been involved with the Allen Institute for Brain Science for over a decade. As they continue on their quest to uncover what makes us human, we are excited to continue our work with them as their branding partner. The Allen Institute was...

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MIND ALTERATION

One of the mysteries of my life is who I was before law school. I don't mean how tall I was or my eye color. I mean on a deeper, "Who am I, man?"-kinda way.I remember events and I remember people and I remember some of my thoughts, but I don't...

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BRAND AS A JOURNEY

I'm starting to develop a fascination with crosswalks, especially when I'm traveling in different parts of the world. There's something about this seemingly mundane, functional act of getting from one side to the next that presents a unique...

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WINDOW SERIES

I was looking through my photos and realized another theme emerging. Apparently, I also have a fascination with blurry windows and raindrops. (Refer to my Crosswalk post.)

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FENCE GENIUS BRAND LAUNCH

Signature Development has been a WA-based company for many years. They have focused on manufacturing pre-fab
wood fence panels, which are sold as commodity items at Home Depots across the
nation. They have also manufactured and sold other wood...

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WATERTECTONICS TRADESHOW BOOTH

WaterTectonics is a pioneer in the new water treatment technologies and provides comprehensive solutions to some of the world's largest brands in the oil and gas industry. As an extension of the bold new website Phinney Bischoff created for them,...

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HOW TO TALK THE TALK

At the end of October, I attended two conferences. I had the opportunity of speaking at Bend WebCAM and I was at Seattle Interactive Conference as an attendee, and I walked away from my four days of watching people speak with an overarching...

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A HALLOWEEN LESSON: CONTEXT IS QUEEN

It's been said many times that if content is king, then context is queen. What you say matters, but how it's received does, too. I was reminded of that this Halloween with my costume. Inspired by the Hipster Disney Princess: the Musical video...

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AIGA FYI POSTER SHOW

Phinney Bischoff was one of several design firms in Seattle asked to be a featured participant in this year's FYI Poster Show Exhibit at the Seattle Design Festival. With the theme centering around infographics and typography, it was a fun challenge...

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THE UTLITY OF A TAGLINE.

Not all companies and organizations need a tagline. But there are various utilities that can be harnessed by implementing a tagline to your company name. A tagline line is a line of text that locks to your name, in print, digital, and verbally when...

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WHY VINTAGE TYPEFACES AND CANNED PICKLES APPEAL TO THE MILLENNIAL GENERATION

During periods of economic and international instability, populations have a natural tendency to look to the past for memories of happier times. In the Great Depression, the short flapper dresses of the 1920's dropped to floor length and women's...

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EXPERIENCE EVERETT ON KING5 NEWS

With Washington state's Tourism Bureau shutting its doors, local cities and organizations are taking tourism marketing into their own hands—including the City of Everett. Check out their new site, recently featured on Seattle's King5 News.

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IMMERSION STUDIES AT THE COLUMBUS ZOO AND AQUARIUM

At Phinney Bischoff, we get excited about every new client, but it's not every day that we get to meet with a rhino right after a kickoff meeting.As part of our latest client partnership with the Columbus Zoo and
Aquarium, we found ourselves doing...

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THE CALENDAR & INFORMATION DESIGN

Although not recognized by spellcheck or T9, the word infographic has existed for quite some time. Infographic means the visual representation of data or the storytelling of that data. And lately, the word has been abused.
Pop culture caught on to...

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BRAND DEVELOPMENT FOR HIGHER EDUCATION

Marylhurst University is a private liberal arts university just south of Portland, Oregon that’s been around for more than 100 years. Founded by the Sisters of the Holy Names of Jesus and Mary, its values of educating the whole person and...

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NEW BRAND AND WEBSITE LAUNCH

In partnership with Executive Conversation, the new website–embracing their new brand positioning, logo and visual language–is now live. Before I dive into what excites me most about this site, it’s important to understand the challenge...The...

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SOCIAL MEDIA IS EASY... OR NOT.

Social media is easy. Businesses and organizations can sign up for free on Facebook and other services and then slap a bunch of logo links on your website and... end up with several ghost towns for social media efforts and a website that has more...

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REAL-LIFE INCEPTION ARCHITECTURE

Modern architecture in Ginza, Tokyo that looks like it came straight out of the movie Inception. Details matter... Another spiral building in Ginza, Tokyo. Real-life reminders that our only limitation is our imagination. Photos taken during my trip...

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STRONG BRANDING IS FOR NONPROFITS, TOO

Phinney Bischoff is a brand, creative, and digital agency with 30 award winning years. Based in Seattle, with a satellite office in Sun Valley, ID, the agency has worked with local and internationally recognized nonprofits including; Bill & Melinda...

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BRAND SYSTEM & FLEXIBILITY

When we went to Tokyo Station in search of Ramen Town (the Japanese love their ramen!), we also visited the Maruzen bookstore located inside the Marunouchi Oazo building. I
was struck by how, from the point of entry to the main interior area,
the...

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PRIDE PARADE 2012

Phinney Bischoff had the honor of designing and building BECU's float for Seattle's Pride Parade last weekend. Rainbows, wigs, and Mardi Gras beads galore—follow this link to a collection of pictures on Facebook from our fun weekend supporting...

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SUMMER READING LIST

Today marks the first day of summer. School is out and our minds are on the possibilities ahead. With good weather and leisure time calling, you better have a good book beside your lemonade and beach towel. Here is my summer reading list for...

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5 SECRETS OF AN SEO NINJA

Do you want to out Ninja your competitors and be on top of Google search results?A recent poll by Vitamin T SEO Specialists provides us with their top five Commandments of SEO. 1. Thou shalt respect change. To make it to the top of Google’s search...

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JCPENNEY REBRAND

It's been awhile since I've stepped into a JCPenney store. I may have walked through one during a Christmas shopping season to avoid a crowded parking lot outside other entrances of the mall. Ouch. Just being honest here. But this isn't a knock to...

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LIVE INTENTIONALLY

I keep many inspirational reminders around me in my work space. They keep me focused and grounded in what matters. This one in particular speaks to me and I hope it provides the same motivation for others (the picture was taken from my balcony this...

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CULTURE

I had the good fortune to visit the United States Naval Academy late last year as part of a project we are working on for its Alumni Association. The campus is beautiful and the people are respectful and generous with their time, but I walked away...

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FACESLAP?

Dearest Mr. Zuckerberg, While I appreciate your little social networking site we commonly
refer to as "Facebook," I'm less than pleased with having to conform to using
the "Timeline" feature. While I appreciate getting my kicks with daily...

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SH*T PROJECT MANAGERS SAY

In the on-going tradition of "Sh*t People Say" videos, I
stumbled upon a real gem. "Sh*t Project Managers Say" is a frighteningly familiar
video montage of all things related to account and project management, which
just so happens to encompass my...

Posted by on December 31, 1969