WaterTectonics is a pioneer in the new water treatment technologies and provides comprehensive solutions to some of the world's largest brands in the oil and gas industry. As an extension of the bold new website Phinney Bischoff created for them, our client came to us looking to develop new marketing collateral that included cutsheets and a tradeshow booth.
With a single word, the Workhorse concept conveys how the WaterTectonics WaveIonics Electrocoagulation Platform solution does the heavy lifting for clients needing industrial water treatment. The collection of cells is a visually impactful representation of the scalable, all-with-one-system that powerfully works to eliminate turbidity, knock out heavy metals, destroy bacteria and break apart oil emulsions.
The bold type treatment and black and white photography breaks through the noise of the typically crowded and cluttered tradeshow environment.
The cutsheets provide additional information into specific categories including technology, industry and projects.
This is a fantastic example of how our partnership with WaterTectonics may have started with the brand strategy and website, but it continued with our client trusting us with more opportunities to extend the brand to other marketing needs. I love this. I may be stating an obvious fact, but it's never just about A PROJECT for us... Whether our clients are looking for it or not at the time, it's in our DNA to think big picture and imagine how things extend and grow beyond what's the here and now. Our relationships go beyond just helping our clients—it's about growing and evolving with our clients' brands.
I feel a group hug coming on...
Project Team: Alyssa Struck, Cody Rasmussen, Matt Mooseles and Audrey Na