brand as a
I'm starting to develop a fascination with crosswalks, especially when I'm traveling in different parts of the world. There's something about this seemingly mundane, functional act of getting from one side to the next that presents a unique experience. It's not really the crosswalk itself that I find interesting, but the surrounding environment, people and culture that can all be captured in that fleeting moment.
Port Angeles, Washington
Isla Mujeres, Mexico
Most of the time, I'm hurrying along just like everyone else to get to the other side. But once in awhile, I'll stop to take notice (or at least keep moving and capture what I can while in motion!). If I'm lucky, the essence of that moment is captured and it becomes a personal iconic representation of that time and place.
All too often though, the beauty of insight, experience and
understanding that can come from that fleeting moment is lost, simply
because I don't stop to pay attention.
There are aspects of this
that I relate to with brand development.
Branding is a journey of intentionality, being in tune with the
environment, people and culture. But so many times, we're too much in a
hurry to just get to the other side for fast, immediate results. Or even
worse, we're fearful to even attempt to cross the street, and we
continue walking in the same one-way path that is comfortable and safe.
Having a destination is key for unity, purpose and inspiration. It's
also important to remember that the journey of getting there are many
times even more interesting and memorable than the destination itself.
Funny… This somehow ended up sounding like a life journal entry. Just shows how passionate I am about this kind of stuff.