PATTI FREY BENJAMIN JOINS PHINNEY BISCHOFF AS DIRECTOR, BRAND STRATEGY
Press Release, Posted on February 26, 2013
Seattle, WA – Patti Frey Benjamin recently joined Phinney Bischoff, a Seattle-based brand design firm, as the new Director, Brand Strategy.
Patti has over 30 years of experience in strategic branding, advertising and marketing research. She is passionate about transforming brands, fueling growth and ensuring enduring value through consumer insight. Curious, energetic and creative, Patti draws from her extensive background in brand development, creative brand communications and group facilitation, as well as qualitative and quantitative research to unravel complex business problems and create meaningful interactions for consumers. She has developed and led branding initiatives for clients in a wide range of industries including: manufacturing, technology, healthcare, fundraising, design and retail. Patti is a member of the Account Planning Group-US and has been a guest lecturer in the UW School of Marketing.
“There is a lot of excitement in the office about Patti joining the team," says an elated President, Holly Keenan.
About Phinney Bischoff
Phinney Bischoff is an independent, highly regarded brand design firm with offices in Seattle and Sun Valley, Idaho. Founded in 1982, Phinney Bischoff offers world-class expertise in brand strategy, design, interactive, and ideation. Phinney Bischoff believes that great ideas in brand design come from inviting clients into the creative process. The firm is dedicated to bold and innovative work inspired by this transparent and inclusive approach to collaboration. For more information, visit www.phinneybischoff.com.