PHINNEY BISCHOFF STRATEGICALLY BUILDS TEAM: DITCHES “DIGITAL” MONIKER IN FAVOR OF BRAND EXPERIENCE
Press Release, Posted on October 21, 2013
Seattle, Wash. (October 21, 2013) – Phinney Bischoff is strategically building its team to cement its leadership position as a seasoned brand strategy firm that delivers immersive brand experiences.
“Over 18 years ago, we were among the first design firms in the country to establish an interactive department,” says CEO Leslie Phinney. “Since then nearly every client engagement has included some form of web or digital design. Today, it no longer makes sense to treat a project as analog or digital. It’s about the overall brand experience. We as a collective team of cross-disciplined designers and strategists who approach client solutions as a whole, not as a series of deliverables. So we have merged our interactive practice with our branding and design practice. The value to our clients is a seasoned team with deep roots in brand strategy that are unfettered by mediums or platforms and can deliver smart, creative solutions. We believe every experience is an interactive brand experience. What matters most is creating the right interaction.”
Ranked as the 8th largest graphic design firm in the state (by Puget Sound Business Journal) Phinney Bischoff recently welcomed Jake Johnson as Brand Experience Director, Annett Kohlmann as Marketing Director, and Evan Cordulack as Interactive Developer.
“I was initially attracted to Phinney Bischoff because of its size and reputation,” says Johnson. “As a boutique studio of senior creatives, PB brings a seasoned team to every client partnership. Our focus is on long-term, strategic partnerships, not just projects. Plus Phinney Bischoff clients are amazing.”
“If you’ve worked in branding at any level for a period of time, you’ve heard of Phinney Bischoff,” says Kohlmann. “They have a reputation of not only delivering great strategy and experience design, but for also fostering tremendous loyalty with their clients. That says a lot in this day and age.”
“Having come from an academic background in Virginia, I admit I had not heard of Phinney Bischoff before,” says Cordulack. “But during my Seattle job search, they just kept popping up over and over. I was immediately struck by their work and culture and am thrilled to be a part of the team.”
Jake Johnson: Brand Experience Director
Jake brings over a decade of experience to Phinney Bischoff working both in high-level business management and creative direction. This balance of creative and business strategy lends to Jake's uniqueness in the industry, enabling him to both understand the complexities of a business and translate those complexities into creative brands and campaigns that feel human. Entrepreneurial and diverse, Jake has founded two companies, including an interactive branding agency nominated as one of the 10 best new agencies in the world by .net Magazine, worked with authors on over 17 books, including three New York Times Bestsellers, and overseen the content and creative strategies as an in-house lead with two large non-profits. Jake's work includes a broad range of clients, including Microsoft, the Seattle Seahawks, Paramount Pictures, Caffe Vita, Rotary International, Hachette Book Group, Harkins Theatres, The Rich Dad Company, and more. Jake graduated summa cum laude from Cornell University and lives in Seattle, Wash.
Annett Kohlmann: Marketing Director
Annett is Phinney Bischoff’s client advocate and biggest fan. She is passionate about solving problems through strategy and design and strongly believes in fostering longstanding relationships with all our business partners. Annett brings over 16 years in marketing and client services with global and interactive agencies and has had the privilege to work on a broad spectrum of projects with clients such as Amgen, Eos Airlines, Widmer Brewing Co, Holland America Line, The Space Needle, Chihuly Garden and Glass, The Burke Museum, and DCI Engineers. A graduate from the University of Washington, Annett makes her home in Sammamish, Wash.
Evan Cordulack: Interactive Developer/Strategist
Evan worked as a Web developer in higher education for five years before joining Phinney Bischoff. He believes getting technology “out of the way” is key to producing superior experiences on the Web. Not only does this require developing beautiful, easy-to-use experiences for users, but it also calls for a dialogue among clients, users, and developers. Evan has a Ph.D. in American Studies from the College of William & Mary and brings his humanities background to each line of code he writes. A recent transplant from Virginia, Evan now resides in Seattle, Wash.
About Phinney Bischoff
Phinney Bischoff is headquartered in Seattle, Washington and has a branch office in Sun Valley, Idaho. We are an independent, experience-design studio that has worked with many successful and recognized brands to create strategic solutions through branding, creative, and digital practices.
We believe that great creative, when invested with meaning across every interaction, connects people in ways that take them to new and exciting places. We help our clients to first discover who they are serving and to then commit to delivering on focused promises by recognizing every connection point is a portal for meaningful, engaging, and strategic brand experiences.
Over the past 31 years, Phinney Bischoff has had the privilege to work with brands such as the Woodland Park Zoo, The 5th Avenue Theatre, the Bill and Melinda Gates Foundation, BECU, the Seattle Symphony and the Columbus Zoo and Aquarium. For more information, please visit www.phinneybischoff.com.