SIX DEGREES OF SEPARATION…OR HOW GOOD WORK BEGETS GOOD WORK
Blog Post, Posted on March 10, 2014
What does Ohio-based Nationwide Children’s Hospital have to do with Seattle’s 5th Avenue Theatre? Well it’s an exercise in Six Degrees of Separation, and if this keeps up, we’ll be hanging out with Kevin Bacon in no time.
It’s no secret that a great customer experience spurs referrals. And sometimes this good will can extend far beyond what we might even hope for. Some of us may have stories about how Nordstrom wowed us with an outstanding customer experience, which led us to share our delight with friends or family. In turn, our friends were perhaps more likely to consider Nordstrom the next time they went shopping. In our case, a little good will traveled 3 time zones.
Phinney Bischoff was fortunate to have partnered with the 5th Avenue Theatre to revitalize their positioning, identity, website and overall communications. The relationship was a successful one and the work received accolades.
When the Seattle Symphony wanted to revitalize their brand, visual identity and website they remembered what the 5what the 5th Avenue Theatre Avenue Theatre had shared about PhinneyBischoff. The Symphony was undergoing a significant shift in artistic leadership and needed to update their positioning to better reflect their mission, their current audience and to also help cultivate potential new subscribers. Great collaboration resulted in more great work.
Shortly after that, the Symphony referred us to the Woodland Park Zoo, who asked us to helped them with an extensive brand repositioning and capital campaign initiative. The Zoo’s president and CEO was so pleased with our work that she referred us to the VP of Community Relations of the Columbus Zoo & Aquarium (home of celebrity wildlife expert and director emeritus, Jack Hanna).
Our work with the Columbus Zoo & Aquarium (CZA) is exciting and still underway. Even in the early stages of the project, the board president of CZA, who also happens to be the Chief Marketing Officer of The Dispatch Media Group was so impressed with the level of rigor and detail of our strategic analysis that he brought us in to work with his organization as well.
The Dispatch Media Group is a large media company that owns many properties including a television station, radio station(s) and multiple magazines and newspapers. We recently completed a robust market segmentation study for them and made strategic recommendations that will inform our next steps. During our discovery period, we conducted a round of stakeholder interviews. One of those interviews happened to be with one of the Dispatch’s largest advertisers, Nationwide Children’s Hospital.
Long story short, we are now working with Nationwide Children’s Hospital!
So thank you to all our fabulous clients who share the love and enthusiasm for what we do. Not just through these recent engagements but also over the 30+ years we have been in business. It’s relationships like these that inspire us and make us love what we do. And remember, that one little referral you pass on, can have more of a ripple effect than you can imagine!
And while we’re talking Six Degrees of Separation…
The 5th Avenue Theatre hosted the stage adaptation of The Wedding Singer, of which Drew Barrymore starred in the on-screen version. She was also in Firestarter with Martin Sheen who was in JFK with….KEVIN BACON. Boom.