BRANDING: NOT JUST FOR BIG BUSINESSES
Blog Post, Posted on October 28, 2015
Infusionsoft, a software company that offers an e-mail marketing and sales platform for small businesses, recently asked our Director of Brand Strategy, Patti Frey Benjamin, to speak to their audience about branding tips for small businesses.
(PHOTO: Patti getting prepped for the interview)Phinney Bischoff has worked with organizations of all types and sizes, but the branding practices and approaches remain true across the board. Following are some highlights from her interview:
Branding is not just for big businesses
(PHOTO: Patti having fun with her interviewers at InfusionSoft, what a great bunch!)
Do your research
Be relevant, unique and authentic
It's never too late
We hoped you enjoyed meeting Patti and getting an introduction to our approach to building brands. To learn more about how Phinney Bischoff can help your business build and express your brand, contact us here.
(PHOTO: Post interview group selfie time!)