TENSION: THE SECRET SAUCE OF BRAND BUILDING
Blog Post, Posted on April 02, 2015
We recently came across a great point of view on Medium by one our peers. It really hits on the conundrum many companies face today with their marketing efforts: everything is technically correct, yet emotionally flat. Clients who have worked with us on their brand platform will understand exactly where this article is coming from.
We think you’ll find it worth the read: