Linda Casey DIRECTOR, BRAND STRATEGY

Linda has spent her career with her ear to the ground when it comes to the way people engage with brands. She has done this for companies large and small — at home and around the world. Her sense of humor, empathy and deft strategic insights make the “getting to the solution” part a path of learning, connection and, often, laughter. Driving all that she does is her belief in the need for an anchoring of creative exploration and expression in a solid understanding of the intersection of people, brands and culture. Linda has led the charge on many award-winning brand efforts, like Washington State Department of Health (anti-tobacco), Alaska Airlines, and the National Children’s Study for UW/NIH, but she is most at home when collaborating with clients and teammates as they all hunt together for the “Aha” on the way to building a better brand.