Linda has spent her career with her ear to the ground when it comes to the way people engage with brands. She has done this for companies large and small — at home and around the world. Her sense of humor, empathy and deft strategic insights make the “getting to the solution” part a path of learning, connection and, often, laughter. Driving all that she does is her belief in the need for an anchoring of creative exploration and expression in a solid understanding of the intersection of people, brands and culture. Linda has led the charge on many award-winning brand efforts, like Washington State Department of Health (anti-tobacco), Alaska Airlines, and the National Children’s Study for UW/NIH, but she is most at home when collaborating with clients and teammates as they all hunt together for the “Aha” on the way to building a better brand.