Patti Frey Benjamin DIRECTOR, BRAND STRATEGY

Patti has over 30 years of experience in strategic branding, advertising, and marketing research. Patti is passionate about transforming brands, fueling growth and ensuring enduring value through consumer insight. Curious, energetic and creative, Patti draws from her extensive background in brand development, creative brand communications and group facilitation, as well as qualitative and quantitative research to unravel complex business problems and create meaningful interactions for consumers. She has developed and led branding initiatives for clients in a wide range of industries including: manufacturing, technology, healthcare, fundraising, design and retail. Patti is a member of the Account Planning Group-US and has been a guest lecturer in the UW School of Marketing.

Patti Frey’s Latest Posts
BRANDING: NOT JUST FOR BIG BUSINESSES
BRANDING: NOT JUST FOR BIG BUSINESSES

Blog Post, Posted on October 28, 2015
By Patti Frey Benjamin

Infusionsoft, a software company that offers an e-mail marketing and sales platform for small businesses, recently asked our Director of Brand Strategy, Patti Frey Benjamin, to speak to their audience about bra...

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COMPLEXITY: THE KEY TO A MORE ENGAGING BRAND
COMPLEXITY: THE KEY TO A MORE ENGAGING BRAND

Blog Post, Posted on April 01, 2015
By Patti Frey Benjamin

Brands, like people, have personalities. And values. Not surprisingly, the most successful ones also seem to have a clear reason for being. Which is probably why those of us in the branding business spend a lot...

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RESEARCH HAS A ROLE IN CREATIVE DEVELOPMENT
RESEARCH HAS A ROLE IN CREATIVE DEVELOPMENT

Blog Post, Posted on January 20, 2015
By Patti Frey Benjamin

Many creatives despise the idea of testing. And for good reason. Asking a group of people to come in and judge a design or ad concept can be a recipe for disaster. How many times have we seen a great idea die b...

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THIS BRANDING BUSINESS…IT REALLY IS GOOD STUFF.
THIS BRANDING BUSINESS…IT REALLY IS GOOD STUFF.

Blog Post, Posted on November 20, 2014
By Patti Frey Benjamin

We recently took some time to enjoy a treasure of an event that is open to all: the Foster School of Business’s “Leaders to Legends” breakfast series. (If you haven’t yet, check it out.) This one in particular ...

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MAKE IT PURPLE WITH PINK POLKA DOTS
MAKE IT PURPLE WITH PINK POLKA DOTS

Blog Post, Posted on August 11, 2014
By Patti Frey Benjamin

The things you learn in a design firm.I had the great fortune to work for Leslie Phinney as a designer at what was then Phinney Design way back in the 1980s (I know I’m dating myself). This was before she met K...

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