The Bloedel Reserve is an award-winning public garden located on Bainbridge Island, WA. Privately funded since inception, the organization decided to transition to a donor-supported operating model to ensure that the property will thrive for generations to come. Recognizing that this would require increased engagement with new audiences, Bloedel Reserve approached Phinney Bischoff for help in refreshing and invigorating their brand identity.
We led an in-depth research process to better understand how and why various audiences engaged with the reserve. Our research revealed that visitors are primarily drawn to the unique opportunities the reserve provides for personal connections — whether with other people, with nature or with one’s self. We wanted to leverage Bloedel’s natural beauty in a way that promoted the idea of “reflective tranquility,” which stayed true to founder Prentice Bloedel’s original vision.
These findings led us to the core of what Bloedel stands for: “Creating Connections in Nature.” Drawing inspiration from the brand essence and platform, which included brand personality and attributes, we developed a new logo and visual language that signaled traditional elegance with a contemporary feel. Rejuvinated with an inspiring brand identity and a new website that visually captures the immersive experience of the gardens, Bloedel Reserve readily welcomes all visitors looking to make true connections in nature.