Oldcastle Precast

Project summary

Oldcastle Precast is the leading manufacturer of precast concrete and composites in the U.S. As part of a realignment of their marketing plan, Phinney Bischoff was asked to refine their Brand Architecture and refresh their brand. Building on the approved Brand Architecture, Phinney Bischoff created a Visual Architecture system that includes the extension of the Visual Language across the five Market divisions and three high-equity Product category brands. Visual representations and comprehensive brand guidelines were created.

Services Rendered Related Industries