ROBERT LEONARD SALON & DAY SPA

Project summary

For more than 30 years, Robert Leonard Salon & Spa has been redefining what sophistication means in Seattle — continually evolving the styles, cuts, color and other services they provide to discerning clientele. But their own brand identity didn’t match the high standards they live by. Phinney Bischoff worked closely with the salon to reinvent the brand, bringing it into the modern era — and all with a lean budget. Our team developed a brand essence, logo, visual system, messaging and key collateral including menus and gift cards, as well as a new website, which showcases the team of experienced artists and their craft. The Robert Leonard brand was reinvigorated, and now reflects the luxury experience they provide to clients time and time again.

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