Wexford





Project summary

Wexford Science + Technology, LLC is a real estate company exclusively focused on partnering with universities, academic medical centers and research companies to develop vibrant, university-related research parks and mixed-use communities. Phinney Bischoff was asked to help create a new website that more clearly communicated Wexford’s brand, mission, and value proposition, while also elevating the look and feel of the visual brand. 

Following our research and strategy process with the Wexford team, we collaboratively developed a brand platform that codified their brand essence, positioning and attributes to help guide messaging and design. We streamlined navigation to serve up a more intuitive information architecture that allows for potential clients to more quickly and effectively absorb information and created a flatter structure to simplify content to allow for more intuitive site visits and discovery of services. The design also showcases custom photography, integrates with social media and includes a robust newsroom/media center to highlight new projects and provide a platform for thought leadership.

The culmination of all the strategy and design work resulted in a website that demonstrates the breadth of projects Wexford has worked on, highlights the high caliber of clients Wexford works with, clearly communicates what Wexford does with visual interest, leverages a user-friendly CMS for ease of updating and most importantly, is a site that Wexford feels confident sharing with potential partners.

 

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