About - Phinney Bischoff

Founded in 1982, Phinney Bischoff stands as a legacy design firm that is, at once, the first of its kind in the Seattle region—and the last. Having created strategic positioning, brand identities and marketing campaigns for both icons and emerging greats, we remain deeply committed to the power of solving business challenges with creativity. And doing so across the full funnel, and every touchpoint along the way. As we step forward into our next generation under new ownership and leadership, we are moving at the speed of our rapidly changing world, building together in strategic, thoughtful, timeless and timely ways. Always in partnership, and on behalf of truth, innovation, industry and humanity alike.

Holly Keenan
Owner and CEO

Holly is a left-brain thinker in a right-brain world, and we wouldn’t have it any other way! She works closely with our incredible clients and supports the team in crafting beautiful, impactful brand experiences that not only elevate brands but also create genuine human connections. A resourceful leader, Holly excels at guiding process and building teams. With over 25 years of experience in marketing, client services, human resources, and business operations, she has developed a deep understanding of people, brands, and business. Holly believes that running a successful business is both an art and a science and a healthy dose of humility is key. Whether it requires consistency or the ability to pivot quickly, she always relies on her strong communication skills to inspire those around her. Holly is passionate about working with brands that make a positive impact on our world and our community.

Rebecca Arbeene
VP, Account

Rebecca is a lifelong client services professional, devoting her career to building enduring client relationships and elevating brands. Rebecca brings a 360-degree perspective to clients, with expertise that spans research, brand strategy, design and integrated advertising management. With nearly 20 years of experience on the agency side, Rebecca has been instrumental in shaping the futures of local, national and global brands.

Allison Roger
VP, Creative

Allison is an accomplished brand builder, creative leader and strategic storyteller with a clear vision and two decades of working cross-functionally to drive success for the world’s top brands. Reaching across notable in-house and agency chapters, she’s passionate about helping partners translate complex challenges into big ideas that disrupt the status quo and positively impact the world.