Project summary

Alteryx, a leading data analytics software platform, sought a creative partner to inform and support brand development, product and partner marketing, digital campaigns and event experiences. With the company’s rapid growth, Alteryx needed to establish consistent brand guidelines to support the ongoing evolution of their brand. 

We helped define a strong visual direction for the brand as well as voice and tone that was reflected in key messages. We developed a set of collateral templates, an icon library and sales/marketing assets, as well as several programmatic sub-brands and related campaigns to support engagement and learning opportunities with users and partners. Over multiple years, we’ve developed event themes and executed a branded experience for conferences, with clear program and wayfinding signage as well as integration with the conference app.

Alteryx has found tremendous value in having a brand foundation, particularly when onboarding new employees, partners and clients. Developing a consistent structure and visual language for marketing assets has contributed to improved lead generation, brand recognition and trial downloads. The company’s annual user conference continues to increase in popularity, drawing close to 1,500 attendees in 2016.

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