Project summary

Reinventing the perceptions of downtown living in Seattle, Lexas Companies asked us to create a brand that spoke to the elegance, grandeur and quality of the high-end development in Midtown Seattle. Communicating the sophistication of the building and its amenities, we designed a comprehensive brand program that began with developing a name and identity for the property and extended the brand to marketing collateral, advertising, environmental graphics and signage.

Services Rendered Related Industries