Foster Pepper

Project summary

Working with key stakeholders we started with what makes Foster Pepper unique. We uncovered their core brand promise — or brand essence — by pointing out that the firm’s extensive work goes beyond the transactional nature of law to transform communities, companies and lives. We leveraged and expanded that brand essence into a new, refreshed visual language and responsive website built on the .NET Framework. Additional considerations were robust attorney profile pages, as well as discoverability of services and practices within the firm.

A bold, editorial style allows the firm’s robust content to be served in different ways for varied users. We also streamlined their navigation by consolidating hundreds of pages, making the site easier to manage for staff and easier to explore for visitors. The site is a complete upgrade from their prior web presence, presenting a beautiful, unique brand asset that sets them apart from other law firms.

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