This year’s Seattle Interactive Conference was on fire, with one amazing speaker after another sharing their thoughts on all things related to the creative industry: content strategy, UX, design, brand, DEI, AI—you name it. Here are some top-level takeaways that have inspired lots of good conversation for the Phinney Bischoff team.
News, work, ideas and trends that excite and inspire our team.
What’s the best way for in-house creative teams and agencies to collaborate?
Logo. Such a simple word. We all know what it means, right? Or do we? We took some time to break down the some of the basic definitions of what a “logo” may actually entail.
Every rebrand has it challenges. Yet the biggest factor for success is often the most overlooked. This article shares the 3 essential questions every organization should be asking before going live with its new brand.
April is derived from the Latin verb aperire—which means to open or uncover. So as we head into this brand new month, I’ve been thinking a lot about how much uncovering we do in our line of work.
With an impressive retention rate, well-regarded safety programs, and a guiding philosophy that seeks to ensure open competition, ABCWW has much to offer. But the organization was having trouble telling its story to prospective members.
For the past month we’ve been obsessing—focusing on our passions and commitments for 2019 and thinking about how to put them to work for the greater good.
I recently had the pleasure of being on the AAF Insights panel, where I was joined by a stellar group of strategists, sharing our predictions about the future of all things branding, marketing and advertising.
What happens when as a culture we get too accustomed to having things our way? When we expect the world to deliver on our needs whenever, wherever?
What on earth does fantasy baseball have
to do with design?