Marylhurst University

Project summary

The challenge was to take a well-established, century-old university and transform its image into a contemporary brand via a cohesive brand strategy to be implemented across both traditional and digital mediums.

Phinney Bischoff conducted in-depth research and developed a brand platform that resonated with various target audiences — prospective students, current students, alumni, donors and faculty. At its core, the strategy crystallized Marylhurst’s brand essence as a university offering “limitless adult learning.” We reinforced this concept through a comprehensive brand identity system and the development of key communications including admissions collateral and a website that brings the on-campus experience online. Early tagline and messaging served as the springboard for the “The University for Grown-ups” campaign.

Marylhurst’s brand is now relevant to target markets. The consistent brand presence — from on-campus signage to advertising campaigns — has helped create clarity within the marketplace. Additionally, early website metrics indicate an average of 8% new visitors each month. Online ads have generated thousands of click-throughs to campaign-specific landing pages, and prospective student applications have increased by as much as 55% within a specific term.

Services Rendered Related Industries