Behind every great logo is a solid strategy
This is especially true at Phinney Bischoff, where every identity project begins with research. This ranges from multi-layered studies to more intimate conversations with stakeholders. We do this to get a clear understanding of the brand, from market perceptions and competitive strengths, to personality and cultural traits. These insights then get translated into a brand essence – the emotional connection that drives the brand. In some cases, a newly developed essence has supported the need for a complete brand transformation (including naming exploration), and in others it has led to a light evolution.
Whatever the strategic direction, our goal with each identity is to reflect the authenticity of the organization it represents, to tell a compelling story, and to create something timeless and exquisite.
Fresh, modern and confident. A reflection of BECU’s dedicated focus on their members.
Downtown Seattle Association
Symbolizing the Seattle street grid and the collaborations within, reflecting their “City Makers” brand essence.
An elegant identity that is warm and inviting, representing connections and a pathway to nature and each other.
Representing the shape of a ship’s bow and its port and starboard lights, together symbolizing 60 years of innovation in marine engineering.
A modern embodiment of their holistic approach to advocacy focused on preserving our state’s natural resources.
An elegant and unexpected identity for a university that is proudly challenging the hearts and minds of its students in unexpected ways.
Seattle Gymnastics Academy
A contemporary rebrand sets the stage for longevity, inclusion, differentiation and expansion.
Puget Sound Partnership
Symbolizing collaboration fostered by an organization that is mobilizing a network of partners to restore and sustain our ecosystem.
A fresh identity and name evolution representing more comprehensive services.
A design driven by accessibility requirements, such as adequate spacing and generous font size, for an organization helping individuals with low vision.