Drive. Devotion. Utter fixation. The idea of going into this new year obsessively feels really exciting.

It’s a fresh twist on the idea of a resolution—those promises we make and then break. Resolutions are rooted in “should”—save money, exercise more, eat better. They’re rarely fun or fulfilling. And not following through—often an inevitability—comes with a price, indicating some kind of shortcoming or personal failure. Why do we do it to ourselves?

And then there’s obsession. Obsession is fueled by passion, but it puts that passion to work. It leads to unexpected places when it comes to creativity and innovation. It promises precision and excellence. An obsession is something one wants—scratch that, has—to pursue because it fulfills in ways nothing else can.

At PB, our obsession begins with bringing clarity—to your business, to your story, and in how you connect with your audiences. Then we put passion to work, designing the best possible solutions to get you where you want to go. Because ultimately, our work is all about your success.

Here’s to continued success in 2019 from all of us at Phinney Bischoff.