Insights

Looks easy, doesn’t it? That’s what I used to think. But I can now say with certainty that it’s a hundred times harder – and more rewarding – than anyone knows.

We love research – a lot. We love the way it creates clarity from chaos, the risks it removes from decision-making, and the creative pathways it unlocks.

A branded environment is a powerful way to reinforce your values and who you are as a brand. Ask yourself: are you engaging and inspiring your audience, or leaving them feeling confused or unimportant.

I started my career in retail marketing where I not only honed my design and art direction skills, but also learned about the principles of customer service.

Recently on a Friday afternoon, I sat with our CEO Leslie Phinney in her office and we had an inspiring conversation about trust and authenticity that has stuck with me.

Brand strategist Ann Janikowski explores the topic of personalization and the cost of having our way—coming September 16th at the Sun Valley TEDx Conference.

As the month comes to a close, we’ve been thinking about the meaning of August. By definition—inspiring reverence or admiration; of supreme dignity or grandeur; majestic.

Whatever the strategic direction, our goal with each identity is to reflect the authenticity of the organization it represents, to tell a compelling story, and to create something timeless and exquisite.

If you’re in this business long enough, you get to know your competition really well. And if they are tough competition, you develop a respect for them. That is the kind of relationship that Ted Leonhardt and I have developed over the years.

How can brands start to think more strategically about their physical spaces to make deeper connections with their audiences?

Last month, I was given an opportunity to speak to the design students at Western Washington University for their annual week long Design Days conference.

In our work with Sight Connection we needed to take accessibility to an even deeper level.