Brand strategist Ann Janikowski explores the topic of personalization and the cost of having our way—coming September 16th at the Sun Valley TEDx Conference.
News, work, ideas and trends that excite and inspire our team.
As the month comes to a close, we’ve been thinking about the meaning of August. By definition—inspiring reverence or admiration; of supreme dignity or grandeur; majestic.
Whatever the strategic direction, our goal with each identity is to reflect the authenticity of the organization it represents, to tell a compelling story, and to create something timeless and exquisite.
If you’re in this business long enough, you get to know your competition really well. And if they are tough competition, you develop a respect for them. That is the kind of relationship that Ted Leonhardt and I have developed over the years.
How can brands start to think more strategically about their physical spaces to make deeper connections with their audiences?
Last month, I was given an opportunity to speak to the design students at Western Washington University for their annual week long Design Days conference.
In our work with Sight Connection we needed to take accessibility to an even deeper level.
Further, curating and cultivating your brand happens from the inside out, so it’s important that clients have the tools to help their organizations live the brand.
Reflecting on 35 years of solving problems through brand strategy and design for a wide variety of organizations, I’ve come to realize the extent to which values drive the ethos and the culture of an organization.